Do’s and Don’ts When Preparing For An Open House
Posted on January 12, 2024
Do’s:
- Clean and Declutter:
- Do thoroughly clean the entire house, including windows, floors, and surfaces.
- Do declutter rooms to make the space feel more open and inviting.
- Curb Appeal:
- Do enhance the curb appeal by mowing the lawn, trimming bushes, and adding potted plants.
- Do ensure that the exterior, including the front door, is in good condition.
- Neutralize and Depersonalize:
- Do use neutral colors for walls and décor to appeal to a broader range of buyers.
- Do remove personal items and family photos to allow potential buyers to envision themselves in the space.
4. Highlight Key Features:
- Do emphasize the unique and desirable features of the home, such as built-in storage, architectural details, or a beautiful view.
- Do ensure that all essential systems (heating, cooling, plumbing) are in good working order.
- Good Lighting:
- Do maximize natural light by opening curtains and blinds.
- Do ensure that all light fixtures are working, and consider adding extra lighting in darker areas.
- A Pleasant Smell:
- Do create a pleasant scent using subtle air fresheners or by baking cookies before the open house.
- Do eliminate any odors, especially pet odors, by thoroughly cleaning and deodorizing.
- Set the Right Temperature:
- Do ensure the home is at a comfortable temperature for visitors.
- Do consider adjusting the thermostat slightly higher in colder months and lower in warmer months to create a comfortable atmosphere.
- Create a Welcoming Atmosphere:
- Do set the dining table, add fresh flowers, and create a cozy and inviting atmosphere.
- Do consider playing soft, neutral background music to enhance the ambiance.
- Furniture Arrangement:
- Do arrange furniture to showcase the flow of each room, making it easy for visitors to navigate.
- Do consider creating cozy conversation areas to help buyers envision how they might use the space.
- Staging:
- Do consider professional staging if possible, as it can significantly enhance the visual appeal of the home.
- Do use tasteful and modern furnishings to highlight the home’s potential.
- Informational Materials:
- Do provide informational materials about the home, neighborhood, and local amenities.
- Do consider having a fact sheet or brochure available for potential buyers to take with them.
- Open House Signage:
- Do strategically place open house signs in the neighborhood to guide potential buyers to the property.
- Do ensure that the signage is clear, well-designed, and provides essential information.
- Security Measures:
- Do take necessary security measures during the open house, such as locking away valuables.
- Do consider having a sign-in sheet to keep track of visitors for security purposes.
- Flexibility with Viewing Times:
- Do be flexible with the timing of the open house to accommodate a broader range of potential buyers.
- Do consider hosting the open house during peak hours when foot traffic is higher.
- Social Media Promotion:
- Do leverage social media platforms to promote the open house.
- Do create engaging posts with attractive visuals and essential details about the property.
- Technology Integration:
- Do consider incorporating smart home technology to showcase modern features.
- Do highlight any energy-efficient upgrades or smart home systems that may be attractive to buyers.
- Interactive Floor Plans:
- Do provide interactive floor plans or virtual tours to help potential buyers visualize the layout.
- Do make these materials easily accessible online before the open house.
- Testimonials and Reviews:
- Do showcase positive testimonials or reviews from previous clients.
- Do consider creating a display or booklet featuring success stories from satisfied buyers.
- Refreshments:
- Do offer refreshments such as water, coffee, or light snacks to create a welcoming atmosphere.
- Do consider catering to dietary preferences and allergies if providing snacks.
- Feedback Collection:
- Do encourage visitors to provide feedback on the property.
- Do consider using feedback forms or online surveys to gather insights from potential buyers.
- Follow-Up Strategy:
- Do have a follow-up strategy in place to stay connected with interested buyers.
- Do collect contact information and send a thank-you email with additional details about the property.
Don’ts:
- Personal Clutter:
- Don’t leave personal items like toothbrushes, laundry, or excessive family photos visible.
- Don’t overwhelm the space with too much furniture or personal décor.
- Unpleasant Odors:
- Don’t use strong or overpowering scents, as they may be off-putting to some visitors.
- Don’t try to mask odors with air fresheners; instead, address the source of the smell.
- Unfinished Repairs:
- Don’t leave noticeable repairs unfinished; fix any minor issues like leaky faucets or loose cabinet handles.
- Don’t assume potential buyers won’t notice small details – they often do.
- Dark and Dim Spaces:
- Don’t keep curtains or blinds closed, making rooms appear dark and unwelcoming.
- Don’t rely solely on overhead lighting; use a combination of natural and artificial light to brighten spaces.
- Pet Presence:
- Don’t leave pets at home during the open house, if possible.
- Don’t forget to clean up pet-related items and odors.
- Over-personalization:
- Don’t showcase highly specific or niche decorations that may not appeal to a broad audience.
- Don’t make the home too personalized to your taste; aim for a neutral and universally appealing look.
- Unattended Valuables:
- Don’t leave valuable items like jewelry, electronics, or personal documents in plain sight.
- Don’t assume all visitors have good intentions; take precautions to secure valuables.
- Intrusive Presence:
- Don’t hover over visitors during the open house; give them space to explore.
- Don’t overshare personal information; maintain a professional demeanor.
- Incomplete Landscaping:
- Don’t neglect the outdoor areas; ensure that the yard is well-maintained and inviting.
- Don’t forget to remove any dead plants or debris from the garden.
- Inaccurate or Misleading Information:
- Don’t provide inaccurate information about the property or its history.
- Don’t exaggerate features or potential benefits that may mislead potential buyers.
- Unpleasant Surprises:
- Don’t surprise visitors with unexpected issues, such as non-functioning appliances or faulty fixtures.
- Don’t hide major flaws; be transparent about any known issues with the property.
- Overly Personalized Artwork:
- Don’t display highly personalized or controversial artwork that may distract or turn off potential buyers.
- Don’t underestimate the impact of art on shaping the overall impression of the home.
- Intrusive Photography:
- Don’t include personal photos of the current residents in promotional materials or during the open house.
- Don’t inadvertently capture personal items in listing photos.
- Lingering Personal Items:
- Don’t overlook personal items like toiletries in bathrooms or excessive clothing in closets.
- Don’t forget to depersonalize all areas of the home, including storage spaces.
- Unfinished Outdoor Spaces:
- Don’t ignore outdoor spaces; ensure that patios, decks, and landscaping are well-maintained.
- Don’t leave outdoor furniture in disrepair; fix or remove items that may be worn or broken.
- Overpricing Discussions:
- Don’t engage in discussions about overpricing during the open house.
- Don’t make potential buyers feel uncomfortable by discussing negotiations openly.
- Intrusive Marketing:
- Don’t overwhelm visitors with aggressive marketing materials or pushy sales tactics.
- Don’t forget that a balance between promotion and allowing visitors to explore is essential.
- Neglecting Security Measures:
- Don’t neglect security during the open house, especially when dealing with a large number of visitors.
- Don’t compromise the safety of the property and its occupants.
- Over-personalization in Scents:
- Don’t use overly strong or artificial scents, as they may be overwhelming to some visitors.
- Don’t distract from the home’s natural aroma with excessive use of air fresheners.